Once a year dozens of municipal billboard in Jerusalem is replaced by artworks to invite the viewer and artist to embark on a journey where art leaves the protected museum space. I was invited to react to Rehavia neighborhood by using six billboards.
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The starting point for my work was the photographs of Alfred Bernheim's archives - black and white photographs from the 1930s portraying the beauty of the modern construction of the developing neighborhood.
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His photographs enabled me to observe how social and political ideologies led to various construction processes. I combined his formalist- architecture photographs with a collage of National Geographic photographs alongside still life objects, such as jars of plants, insects, and stones.